Currently, there are over two thousand definitions of marketing, which is caused by the different points of view of marketers regarding this phenomenon. Renowned scientist Kotler gives it a common definition: marketing is a human activity aimed at meeting the needs and wants through the exchange (Kotler, Armstrong, 2001). According to experts of the American Marketing Association, “marketing” can be defined as the business of organizing the flows of goods and services from the manufacturer to the buyer or user, within the specific activity with specific goals. However, according to the definition of the UK Institute of Marketing, the term can be seen as the management process, which includes the definition, forecasting, and customer satisfaction at a profit (Kerin, Hartley, Rudelius, 2011). The most reliable is the last one, since it reflects the interests of consumers and sellers.
Lastly, make sure you format the paper correctly and according to all the required guidelines. Almost all the professors usually take formatting into consideration while grading papers, so make sure you prepare your piece of work in the required format. Now you know how to write a marketing essay. Bear in mind that a well-written essay is based only on credible sources, and it should be prepared with the scrupulosity to details. In such a way, it will prove your qualities as a qualified marketing specialist.
Finally, have a look at marketing paper sample about marketing definition.
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If you would like to know how to write a marketing essay, a very good beginning would be to obtain a profound knowledge of what marketing actually is. Effective writing may be achieved via a thorough study of the key elements, which provide market advantages as well as financial profits. To write a good essay, it is necessary to decide upon which elements are vital in sustaining your thesis. Marketing essays require profound research related to a great number of different aspects of marketing. Also, it is always needed to use only credible sources of data. The actual writing process needs thorough attention on your behalf, as good marketing essay topics may turn out to be worthless if you fail to effectively present them. It is really vital to remember that writing a marketing essay is much more than only putting some ideas on paper. Expressing your thoughts in a detailed way and making the audience understand your opinion and accept it requires not only your enthusiasm and interest in your chosen subject but also the ability to write effectively.
Formatting of the marketing paper
After you are ready with your introduction, you will need to effectively present your argument in a logical manner, presenting the topic step-by-step with the aim of having a natural and coherent flow of thought. Make sure you use your plan of work as a road map, expanding on every single idea with numerous details. The body of your essay must present include your own opinions in a clear and precise manner.
Once you have prepared your arguments and a strong and convincing thesis, you will have to write your concluding part. Do not introduce any new information in this part, and offer competent and convincing answers. Do your best to include as much as possible in your writing: what your audience may learn from your essay, or how your conclusion may turn out to be useful in future. You may also include some further recommendations before your actual conclusions.
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The simplest example of the marketing importance in the business performance is its ability to determine the potential success or loss of any activity of the company. With its help, the company is able to analyze the opportunities that exist in the market, to assess them, and within marketing techniques usage to promote the new product or services. Marketing is also aimed at creating the brand and customers’ loyalty and brand awareness.
When approaching a marketing essay - exactly as applies to other sciences and fields of study - begin by looking at the logical frameworks that have been developed by other experts in the past. If you are a consultant in a marketing environment, for example, one of your tasks would be to look at companies and various products to understand their place or position in the current market. You would then develop your own view or perspective on marketplace advantage and business strategies or tactics. Next, you would consider applying any existing theories (e.g. theories like those of Michael Porter and Philip Kotler) and/ or any existing theoretical approaches that might help you address the issues you want to cover.
Though working on marketing essays can be difficult, it is very effective to develop a set of skills. Students should clearly understand the essence of what drives the economy and how modern businesses strive to get the maximum market share. In all marketing papers, students are required to carry out research about the chosen product and create an outline of how it is promoted by its producing company, what marketing strategies company administration utilizes to increase the effectiveness of promotion, etc. As you can see, papers in marketing hold a vast scope of topics. If you would like to know how to submit a good essay, check our simple writing rules below.
When developing a marketing essay introduction and outline, the use of case studies is a good way of understanding how your chosen topic may be relevant to both marketing analysts and business owners/leaders. Emphasizing what you have discovered and its potential is another good strategy for beginning an essay e.g. summing-up how the topic you have chosen could be useful in a marketing setting. This approach will not just get the attention of readers, but it is also an easy way of getting a paper started.
In marketing essay writing, once you decide upon a central thesis, you will need to create an essay outline, divided into sections with notes for each section. This outline acts as a blueprint or plan for the rest of your essay. It helps put order to your ideas and arguments and it contributes to the development of strong support for your essay's thesis. An effective outline should contain information about any existing framework(s) you have chosen and it should show how these apply to business places in the real world. Later, you can add examples of any case studies that are relevant - of which there are many - again to help you argue your main point or idea. Being able to write this type of essay implies you know how to select the most suitable examples to support and justify your viewpoint.
Look at Existing Frameworks
After making sure all the marketing research paper ideas you can think of are covered, take a look at your essay's formatting. If you really understand the writing process, you will know it means going over every single aspect, including your paper's format. This is often taken into account at the grading stage so check that your essay is written in the required format.
In an essay about marketing, the next stage involves compiling a list of reference materials - e.g. books and studies - that might be useful. However, remember to put quality over quantity. The recommended policy is to find good-quality, reliable source material that provides the best possible information to support an essay's topic or subject matter. Moreover, look for the most recent sources available e.g. those published by Cambridge, Harvard, Oxford, and similarly prestigious universities. Sources like these are more valid than ones obtained from magazines, newspapers, or websites. However, the latter should not be ruled out as citable sources. Try to strike an appropriate balance in terms of academic and other sources. Around ten cited sources are considered about right - or sufficiently impressive - for this type of essay.
To understand the process that goes into writing a marketing paper, it is first essential to know what the term "marketing" means. To achieve an effective strategy in the marketing world, it is necessary to study the various elements that are likely to deliver advantages and financial gain in the marketplace. To write a successful marketing essay, it is essential to start by determining what elements are the most prominent and important for supporting the paper's thesis. The first step involves thoroughly researching the various aspects of the subject using credible information sources. After this, writing the essay itself requires great care, not least because good ideas are not worth much if one fails to get them across.
c. the products at prices that the consumers will pay for the satisfaction offered to than,
Standardisation means setting standards of quality. Grading means separating or inspecting products according to established standards. Each grade has uniformity in all attributes. Grading enhances, marketing efficiency.
Finance is the life-blood of commerce. We have monetary exchange. Value of goods is expressed in money and it is denoted by price to be paid by a buyer to a seller. Credit is necessary in marketing. It plays an important role in retail trade particularly in the sale of costly consumer goods.
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Changed Concept of Marketing:
(c) Demand creation through salesmanship, advertising and sales promotion,
The approach does not take care of the less-profitable products which may have problems of the same type. Too much attention to the product, at times, inhibits the process of understanding the consumer behaviour and interests.
(i) the efforts for the journey of goods from the producer to the ultimate consumers constitute marketing
In an argumentative essay about marketing, the editing stage is not the same as revision. This step involves checking grammar and language usage, whereas revision deals more with information and ideas. A spell-checker can be used to identify grammar mistakes and you need to ensure your writing reads sensibly. Reading a text aloud is a good way of identifying errors. Additionally, you should not hesitate to give your work to another person with experience in the marketing field to read. Their feedback can prove invaluable.
The next step is defining your thesis statement for a marketing essay. It will help you understand the essence of the required reading and will narrow down your focus. Attend library or surf the net for the credible and scholarly sources on your topic. It is always preferable to conduct an extensive research, so that you will see the issue from multiple angles. Reading various perspectives will give you a good opportunity to understand the market needs, identify the strong and weak sides of production, understand company’s competitiveness, etc. Do not forget that the structure of your essay should be clear and concise. You are welcome to use subheadings to ease the reading comprehension of information.
Once your essay's introduction is written, your argument will need to be logically developed e.g. discussing the topic one step at a time so that the ideas flow in a coherent and natural way. The outline can be used as a guide or roadmap to help you expand each idea with examples and additional detail. Your essay's main body will present your opinions and findings in a way that is convincing and crystal clear.
In an essay about marketing, the next stage involves compiling a list of reference materials - e.g. books and studies - that might be useful. However, remember to put quality over quantity. The recommended policy is to find good-quality, reliable source material that provides the best possible information to support an essay's topic or subject matter. Moreover, look for the most recent sources available e.g. those published by Cambridge, Harvard, Oxford, and similarly prestigious universities. Sources like these are more valid than ones obtained from magazines, newspapers, or websites. However, the latter should not be ruled out as citable sources. Try to strike an appropriate balance in terms of academic and other sources. Around ten cited sources are considered about right - or sufficiently impressive - for this type of essay.
Edit Your Work
When developing a marketing essay introduction and outline, the use of case studies is a good way of understanding how your chosen topic may be relevant to both marketing analysts and business owners/leaders. Emphasizing what you have discovered and its potential is another good strategy for beginning an essay e.g. summing-up how the topic you have chosen could be useful in a marketing setting. This approach will not just get the attention of readers, but it is also an easy way of getting a paper started.
When attempting to cover the various marketing functions and strategies in an essay, or even when writing any type of essay, it is important to understand the process is more involved than just getting your words and/or your ideas onto paper. You also need good writing skills as well as a keen interest in your topic or subject.
A marketing essay is a type of persuasive writing, which strives to promote services or goods. Students can be asked to introduce some past and present day marketing concepts, as well as discuss a company and its marketing strategies. It means that writing papers in marketing needs strong critical skills, whereas the writer should be able to easily persuade the reader by presenting a clear analysis of the promoted services and products.
Before writing the paper, you should work on a marketing plan essay that will give you an excellent possibility to outline the major themes to be further discussed. In marketing papers, students should discuss the quality of a product, their promotion in different locations, innovative approaches towards introducing services in different settings, understanding market demands for the effective production, etc. College essays must be based on one focal point, so do not try to discuss multiple issues in one paper.
The conclusion summarizes the entire project and restates your position. Interpret the results of your research and explain their meaning as directly and clearly as possible.
Presentation development and sales collateral creation deal with visual content. Essays on these topics will need to incorporate more graphics.
The last stage begins with an outline. You already have a clear topic and a thesis statement. Now, it’s time to decide what facts to include and where to use them in your project. Your outline should contain three main sections: introduction, main body, and conclusion.
The second stage begins with a broad reading of all information sources that are relevant to the chosen topic. Find books, studies, guides, and of course, essay samples.
Stage 2: Research
Broad reading will help form the basis for your project, but don’t rush into the final topic selection and thesis. Create a list of the most promising options.
- Be relevant for current market conditions
But writing about a specific discipline may add challenges. Marketing, for example, is a broad industry with its own idiosyncrasies, rules, and vocabulary. A researcher should understand the terminology, specification of documents, the way the rules work, and so on.
Still, academic experts from organizations like a professional essay writing service – CustomWritings can provide some universal tips that help to successfully deal with crafting an academic paper.